News. Yahoo flee from the land of K-Pop

. Internet company said it had to shut down his business is in South Korea. Crowded market dominated by local web portal is the reason behind the decision. "Operations in Korea face many challenges and undermine Yahoo's business growth overall in recent years," the Yahoo Korea. Quoted from WSJ,...

Yahoo tough decisions have to be taken. Internet company said it had to shut down his business is in South Korea.

Crowded market dominated by local web portal is the reason behind the decision. "Operations in Korea
face many challenges and undermine Yahoo's business growth overall in recent years," the Yahoo Korea.

Quoted from WSJ, Friday (10/19/2012), local portals such as Naver and Daum Communications Corp. dominate search traffic there.

In September, the Korean portal Naver leads the market with 52% market share, followed by Daum with 34%, while Yahoo Korea itself only manages to have a market share of 1.5%.

Yahoo entered the region in 1997. Starting early next year, the site's version of 'Korea will be automatically linked to the UK site. Not only have to face tough competition there, a company based in Sunnyvale, California is actually also must contend with competition from global rivals such as Google Inc. and Facebook Inc..


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